United Airlines Holdings, Inc. (UAL) have announced that Michelle Freyre is joining its Board of Directors. At The Estée Lauder Companies, Freyre presently holds the position of President, Global Brands, Clinique and Origins. In this role, she is responsible for directing the brands’ strategic direction and driving their global growth.
“Michelle’s extensive experience in business and product strategy will make her an excellent addition to our already strong Board of Directors. In each of her previous roles, Michelle has deftly balanced modernising and celebrating the historic brands she has overseen.”
Scott Kirby, CEO of United Airlines.
“We are excited to welcome Michelle to the Board of Directors and look forward to the valuable insight and experience she will bring to United. For the last two decades, Michelle has guided some of the most prominent brands in corporate America and her sophisticated understanding of large brands to serve the needs of customers is a valuable experience that will benefit United and our Board of Directors.”
Ted Philip, Chairman of the Board of UAL Directors.
As one of America’s Most Powerful and Influential Latinas in Business, Freyre has been acknowledged by Fortune, Bloomberg, and the Association of Latino Professionals For America. She has a track record of successfully running prominent brands. As the individual in charge of Clinique and Origins, Freyre has spearheaded brand campaigns aimed at expanding the businesses’ consumer base among all age groups while maintaining their recognisable identity. Clinique, Origins, and The Estée Lauder Companies all benefit from her inclusive culture and her unwavering dedication to leading with empathy and sincerity.
“I am honoured to join the Board of Directors at United Airlines and contribute my brand-building experience, global perspectives and passion for serving discerning consumers to such an iconic, transformative and prominent brand. As someone who is focused on a consumer-centric approach, I admire the elevated experience United Airlines offers to its consumers around the world. Furthermore, I am humbled to have this opportunity to represent my Latina community.”
Michelle Freyre.
Freyre formerly worked for Johnson & Johnson (“J&J”) for 20 years in a variety of marketing and sales-related positions, most notably as President of the J&J Consumer Health Products division’s U.S. Beauty division. Michelle worked in Brand Marketing for several companies, including Pepsi-Cola Company, before joining J&J. She was born and raised in Puerto Rico, and she graduated from Yale University with a B.A. and Harvard Business School with an MBA.
Rosalind Brewer, who was added to the Board earlier this year, will also be joining Michelle. Directors James Kennedy and Carolyn Corvi have served their terms well, and they have decided not to run for office again this year.
“I would like to express my gratitude to Jim and Carolyn for their service on United’s Board of Directors and for their tireless work to help grow United into the best airline in aviation history.”
Scott Kirby, CEO of United Airlines.
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