This year, Celebrity Cruises is making waves in the river cruise industry with the launch of Celebrity River Cruises, a premium river cruise experience that sets a new standard for elegance and innovation. With an initial order of ten new ships, the brand will introduce travellers to some of the world’s most iconic rivers, bringing the sophistication of its Edge Series ocean ships to inland waterways.
Combining Celebrity Cruises’ signature hospitality with exclusive itineraries, Celebrity River Cruises will redefine river travel with immersive cultural experiences, locally inspired cuisine, and stunning 360-degree views from every ship.
“We’re thrilled to announce our entry into the river cruise market through our Celebrity Cruises premium travel brand. Our guests and travel partners should expect us to do what we do best – innovate and elevate the river cruise experience as we meet the growing demand for intimate, culturally enriching travel experiences. With about half of our guests having experienced or intending to vacation on a river cruise, we know they will enjoy Celebrity’s elevated offering on the river. By leveraging our valuable loyalty programs across our three brands, we will deepen customer engagement and further our ability to keep guests within our ecosystem of vacation offerings. We are the best in the world at delivering the vacation of a lifetime, and this is the latest example of how we are building the capabilities to deliver a lifetime of vacations.”
Jason Liberty, President and CEO of Royal Caribbean Group.
A natural extension of Celebrity’s premium portfolio, this new venture blends world-class service, elegant design, and enriching itineraries tailored to modern travellers. Guests will sail through culturally rich cities, savour authentic regional flavours, and enjoy hand-selected shore excursions, all designed to create an unforgettable journey.
“Celebrity River Cruises will bring the quality and sophistication of our Edge Series ocean ships to the most iconic rivers, starting with Europe. We’ve redefined travel on the ocean with our best-in-class hospitality, award-winning food and beverage experiences, and elevated design and style. We are thrilled to bring these experiences to the river and combine them with authentic, destination-rich itineraries that will give our guests an experience unlike any other.”
Laura Hodges Bethge, President of Celebrity Cruises.
This expansion follows Royal Caribbean Group’s strong 2024 financial results, which included a 23% increase in adjusted earnings per share (EPS) to $11.80. With 2025 Adjusted EPS projected between $14.35 and $14.65 per share, the company is well-positioned for continued growth in the luxury travel sector.
If you’re looking to connect with leading cruise companies or gain insight into shipbuilding, contact us today to learn about the MTB Marine event portfolio.
